Encompass and Zixi partner to transform BBC World Service to IP distribution
The BBC World Service is stepping into the future of broadcast, with Encompass Digital Media guiding the way from satellite to IP-based distribution
A new initiative from Encompass Digital Media and Zixi is helping the BBC World Service transition to IP-based distribution. This change hopes to bring more flexibility, scalability and cost-effectiveness to the company and its customers.
The first major milestone of this partnership was reached at the end of March 2025, when Encompass and Zixi delivered the full transition to IP distribution across Europe. A rolling programme of transformations across the Americas, Pacific, Africa and Asia is now set to take place.
This project is a mammoth task which involves migrating hundreds of radio and TV partners from satellite to IP delivery. Alongside this, hardware is being transitioned to software-based solutions and broadcast schedules are currently being integrated using the SCTE 224.
By integrating Encompass’ Altitude Media Cloud with Zixi’s IP delivery technology, the BBC World Service can undergo a modernisation of broadcast infrastructure. Nigel Fry, director of distribution and international services, commented, “With the support of Encompass and Zixi, we are ensuring that BBC World Service continues to deliver trusted news and information to audiences, wherever they are, with greater reach and security than ever before.”
The initiative aims to expand accessibility by delivering content more efficiently, while also supporting sustainability through using an adaptable digital framework. The shift to IP also enables targeted content delivery, allowing the BBC to respond more effectively to market challenges and changing audience needs.
As broadcasting continues to evolve, this focus demonstrates the growing importance of IP distribution. Marc Aldrich, CEO of Zixi, said, “This project is a testament to the future of content delivery, where IP distribution becomes the gold standard for efficiency and innovation.”
While the BBC and Encompass remain focused on a successful phased rollout, this move to IP delivery is not only a technological upgrade but a strategic shift that will future-proof BBC World Service distribution for years to come. This approach is similar to Andy Water’s mission to diversify broadcasting at Dock 10. Learn more about this former BBC employee’s story in our Genius Interview.
Find out more at encompass.tv and zixi.com
