As a former brand manager at Coca-Cola and Unilever, Jonas De Cooman has seen how advertising and marketing strategies have evolved to target a new generation of customers.
Start-up: AirBeem, USA, 2015
The rise of Netflix and Amazon, and the decline in linear TV viewing, is forcing content owners to reassess their routes to market.
Start-up: Big Couch, United Kingdom, 2014
FilmChain is the latest product from Big Couch, a company set up four years ago to explore alternative means of film finance.
Start-up: Datazoom, USA, 2017
Diane Strutner made waves recently with her post on how dads can support their daughters’ tech careers. The piece, ‘An Open Letter to Dads: How To Raise Your Daughter To Be A Tech Entrepreneur’ highlights Strutner’s own experience with an encouraging tech sector father and taking her own place as a tech entrepreneur.
Start-up: ZenScreen, USA, 2017
Much of Nitin Bhandari’s career has involved keeping people glued to their screens. The entrepreneur, who created the Skyfire mobile browser before selling it to Opera, explains the reason most developers use such aggressive behavioural design tactics is because so many are moving towards ad monetisation to survive.
Start-up: Filmstro, United Kingdom, 2014
In his former role as a commercial music composer, Filmstro CEO Sebastian Jaeger sensed the frustration of creative clients when it came to describing the soundtrack brief.
Start-up: Salsa Sound, United Kingdom, 2017
It was during a trial with Chelsea Football Club that Salsa co-founders Dr Rob Oldfield and Dr Ben Shirley began to appreciate the complexities involved in capturing rich, immersive sound for live football broadcasts.
Start-up: Cifrasoft, Russia, 2009
Cifrasoft’s ACR tech is used in second screen applications at Russia’s CTC Media
Start-up: Promethean TV, Canada, 2016
Promethean TV introduced its technology to IBC attendees last year after being invited to join the Akamai booth
Start-up: Valossa, Finland, 2015
Last year AI was the hot topic of B2B technology shows. Robots were wheeled out for press conferences and content producers started to scratch their heads and wondered whether they’d …