When Team Sky partnered with network blending firm Dejero for the world’s biggest cycle race, the result was a win for both sides.
What is a brand? How is it different from just another company, churning out widgets? And why, in the digital age, is it important to start behaving like a brand and building the prestige and influence of that brand with video?
Dynamic Ad Insertion technology can help you get the right ad to the right audience at the right time, but it takes some know-how to make it work.
Optimising content for viewing on any device, at any time and anywhere is becoming the norm, and ads must keep up.