Sony’s Ci Media Cloud Streamlines Production for YouTuber
Roger Seng streamlines production with Sony’s Ci Media Cloud, with centralised file management, fast uploads and seamless integration
A multifaceted professional juggling roles as a YouTube content creator, creative studio owner, and chief digital officer of a software company, Roger Seng consistently relies on Ci Media Cloud, Sony’s cloud-based file management solution, to streamline his extensive video production workflow.
Creating hours of video content monthly for various platforms, Seng utilises Ci Media Cloud to collaborate, share, and review media files efficiently. For both his personal channels and client projects, he uploads files to his Ci Workspace, sharing videos with reviewers, including brands and stakeholders, without distributing raw assets. This allows partners to preview projects directly in their browsers and provide feedback before final delivery.
Seng praises the simplicity and efficiency of Ci, which he discovered at a trade show. “It was a ‘light bulb’ moment,” he recalls. “Ci is a diamond in the rough, enabling me to consolidate the video and cloud platforms I was using. It was a no-brainer to implement the solution. Ci offers ample space for various media assets and videos.”
The platform has notably enhanced Seng’s productivity by reducing time spent on video production tasks. “Ci helps me increase productivity by centralising all my video production needs. It’s a significant time saver, especially since I maintain duplicate copies of assets locally. Managing assets is easier with everything in one place, eliminating the need to pull files from multiple sources.”
In less than a year of using Ci, Seng has discovered numerous benefits and features, including file sharing, notes, review, and the scrubbing preview. “Sending finished videos, additional creative assets, and thumbnails in Ci is huge for me,” he says.
Speed is another critical advantage Seng highlights. “The upload speeds in Ci Media Cloud are impressive. Sending roughly 20 gigabytes to a collaborator took record time, making the process effortless.”
Seng’s enthusiasm for Ci extends to sharing its benefits with other creators. “I’ve sent Ci file request links to others, facilitating easy collaboration and saving extra steps. I’m a fan of this workflow and have introduced it to others because I believe in its streamlined process.”
Incorporating his other production tools into his Ci workflow, Seng finds the Premiere Pro plugin particularly helpful. “When traveling, I can use the plugin to download assets directly to my computer without carrying multiple hard drives.”
As a long-time fan of Sony’s products, Seng values adding Ci to his toolkit, deepening his relationship with the brand. “Sony technologies have enabled me to build my dream YouTube channel from scratch. They create tools that support both content creation and consumption, bridging the gap to make the experience delightful.”
Ci Media Cloud continues to be an indispensable part of Roger Seng’s professional arsenal, significantly enhancing his video production process and collaborative efforts.
