Think bigger with the launch of ThinkMediaAI
The cutting-edge video content discovery platform, ThinkAnalytics, is changing the way content value is maximised using AI
ThinkAnalytics has recently launched the video industry’s first unified AI platform, ThinkMediaAI, aimed at increasing viewer engagement, monetisation and advertising. Using AI and data-driven solutions, ThinkAnalytics expects this release to offer a flexible, modular solution that can unlock new opportunities across multiple business areas.
ThinkMediaAI addresses critical challenges faced by video providers in an all-in-one platform. Key priorities for media companies, such as content discovery, curation, A/B testing, and metadata enrichment, have driven to the expansion of ThinkAnalytics’ portfolio.
This solution is based on AI-powered personalisation and first-party data enrichment. “This has been made possible by the scale of our customer base of 500M viewers, giving us an understanding of viewer behaviour that is second to none,” explained Peter Docherty, CTO and founder at ThinkAnalytics, discussing the foundation of ThinkMediaAI.
By streamlining media workflow and using the latest AI and NLP solutions to enhance media operations, ThinkMediaAI aims to help media companies remove vendor complexity and increase efficiency. Additional benefits include the ability to measure impact through ROI metrics, demonstrating how ThinkMediaAI can support profitability.
Eddie Young, chairman and CEO of ThinkAnalytics, highlights the benefits of this new technology, “ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetization opportunities through innovative applications of AI trained on massive datasets.”
ThinkAnalytics will be exhibiting at NAB in Las Vegas between 5–9 April 2025 at stand W2657
