Mapping Out Your Media Journey
Posted on Oct 21, 2024 by FEED Staff
Cohesion between media assets and workflows is the key ingredient to any successful live production recipe. EVS VIA MAP 1.0 is here to ensure this
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Several years ago, EVS announced its intent to transform its portfolio and thinking from products to solutions, bringing these solution families into a true ecosystem,” introduces Mike Shore, SVP of asset management solutions at EVS. “Born from this vision is VIA MAP – our media asset platform.”
EVS introduced VIA MAP at IBC 2023 – a new media asset management platform designed to meet the demands of contemporary media organisations. “VIA MAP has been imagined as a single platform to bring all production activities into one place,” details Shore.
A year after this unveiling, EVS has now launched version 1.0 of VIA MAP, which benefits from a cohesive and integrated environment that supports the entire content life cycle. From live acquisition, story creation, production and post-production – to distribution and monetisation, the map connects the dots broadcast and media enterprises may not have realised needed joining together.
“As we are typically the first to ‘touch’ the content, we have a unique position from which to build an end-to-end solution,” describes Shore. “With VIA MAP, we have created a platform which allows customers to easily combine the unique capabilities of our solutions and thereby enable the most efficient use of people and content. This empowers our customers to best cope with the time sensitive demands and workloads typical of daily life at media organisations.”
VIA MAP is built on a foundation of microservices and supports flexible deployment models. In practice, it relies on three main engines available across all EVS solutions – including Liveception, Mediaception as well as Mediahub.
It also uses the company’s flexible Mediainfra solutions, allowing customers to fully take advantage of an IP-based backbone in live video operations through advanced routing, monitoring, orchestrating and media processing flows. Through an intuitive HTML5 web interface, users can access VIA MAP’s core and creative applications, each finely tuned for a specific function such as baseband ingest, file import, advanced editing, content metadata enrichment and management, archiving and more.
VIA MAP brings additional functionality to existing EVS toolsets, “offering our customers a truly end-to-end environment based on the fast and reliable ingest playout that EVS is known for,” explains Shore.
Beyond this, EVS has recognised the importance of adaptability: to fit into a pre-existing facility or workflow, and so it can additionally offer a subset of its facilities.
The platform’s ability to unify EVS solutions becomes increasingly evident; the connections it enables will naturally grow over time.
This feature was first published in the Autumn 2024 issue of FEED.
