Live editing platform, Wildmoka, has been using the cloud and AI to design powerful solutions for creating and publishing clips across digital platforms.
Words by Neal Romanek
Wildmoka operates a cloud platform for live video editing. Media companies use the service to create and monetise new types of content on their digital channels, including social media and their own properties like apps and websites. The company has about 30 people and operates out of the south of France.
“A lot of this content was initially short form,” says Wildmoka co-founder and CEO Cristian Livadiotti, “so we started out as a clipping solution. But now it’s including longer form and live content as well.”
Wildmoka differentiates itself from its competitors in its use of artificial intelligence and automation in its clipping and highlight production platform.
“When it comes to sports, for example, we have the ability to create near-live highlights in an automated manner. The platform is configured ahead of time and based on content analysis, we’re able to create highlights.”
The Wildmoka clipping platform was tested during this year’s big sporting events. The company has been working with beIN Sports. For the FIFA World Cup, up to 50 clips were created for each game in up to three different languages and then published on digital channels, with very little human intervention.
The platform is also being used by some of Wildmoka’s customers to publish live content. These are going to the usual social channels – YouTube, Periscope and Facebook Live – but they are also being published on the customer’s very own digital platforms.
“It’s becoming kind of a digital hub,” explains Livadiotti, “where our customers are pushing out a live stream and are using that live stream to then create all the formats for all their digital platforms. We’re working with a lot of French media companies right now, beIN Sports, Orange, Canal+ and in the US with companies like NBC Sports, NBC News, Viacom and Newsmax. And it’s not just sports. We have a lot of activity in news and in entertainment – basically everything live.”
AI is quite a new buzzword, but the Wildmoka platform has been incorporating machine learning since 2016. The AI elements the company has been using include computer vision with real-time video, audio and text analysis of the stream. That is associated with a data stream to the appropriate clip and index the content.
“For a football game, for example, we’ll detect the fact that it’s a goal, but we’ll also get information about which player, which team and which moment. Our algorithm will decide which is the best start and stop for the clip, and will also automatically apply decoration, based on the template, and then publish it. Our platform should deliver something in less than a minute after a goal happens.”
“Our platform should deliver something in less than a minute after a goal happens.”
Wildmoka has processed almost a thousand matches with its automated clipping technology since the system’s deployment in 2016.
AI is in its infancy. The future possibilities it brings for media creation and processing are enormous.
“We consider automation not as a replacement for editors and human beings but as a way to automate tasks that are not creating value, to allow editors to focus on what they do best which is to tell the story and create emotion. They should not spend time cropping content to square, or deciding when the action starts and ends, or typing the name of a player. They should be spending their time in storytelling.
“For us, automation and AI is more of a toolbox to make the process of content creation more efficient and faster. We don’t trust in complete automated production, because the storytelling element is so important.”
Cristian Livadiotti “We have a lot of activity in news and in entertainment – basically everything live”
Sports Pro OTT Summit
Wildmoka is participating in this month’s Sports Pro OTT Summit in Madrid, Spain. The company is host to a panel discussion entitled ‘Repurposing and monetization of live sports content for digital channels’. The company will be onstage with Eric Black from NBC Sports and Sébastien Audoux of Canal+. The two broadcasters will represent different takes on digital content. NBC Sports looks to use highlights and digital extras to increase the monetisation of its sports content, while Canal+, a pay TV service, might use social and digital channels for subscriber recruitment. The discussion will look at the different formats for different digital platforms and how to produce those formats efficiently.
Black will talk about the major sports events NBC Sports worked on this year, including the Olympics and the FIFA World Cup and how Wildmoka was used to distribute content across online channels. Canal+’s Audoux will look at using video on social platforms to increase subscriber retention and recruitment.
This article originally appeared in the November 2018 issue of FEED magazine.