Making Virtual Live Production Easy
Posted on Sep 29, 2024 by FEED Staff
Producing virtual live events is simpler than you think. Brainstorm shares key insights and tips for success
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In most companies – from sales to accounting and production to marketing – employees and managers regularly create presentations for internal and external audiences. PowerPoint presentations are ubiquitous, sharing data, plans, strategies and reports across departments daily. As a result, many presentations end up looking quite similar, giving content a somewhat unified appearance.
However, there is a growing trend among broadcasters and content providers to innovate how they display data and statistics using virtual sets or extended and augmented reality (AR) applications. These methods provide a more captivating way to present ideas and data, enhancing audience engagement and making complex concepts easier to grasp. Such technologies – once exclusive to events such as sports or elections – are now finding broader applications.
Imagine if corporations and live event companies had an affordable tool to create immersive presentations effortlessly. Enter Brainstorm’s Edison. Leveraging decades of experience in virtual production for broadcast and film, Edison transforms traditional PowerPoint presentations. Users can embed themselves into a virtual 3D world or integrate real camera feeds to present AR objects. The result? Engaging presentations with virtual camera movements which rival television productions.
On top of that, what if we can tele-transport remote guests directly to our show? We’re not talking about bringing a video conference screen to our event, but to effectively insert remote talents as if they were in our show. All we need is a green screen in the remote location, a decent camera plus a stable internet connection. Edison does the rest – from keying out the talent, adding realistic shadows and creating the illusion that he or she is together with our event’s anchor.
Edison’s ecosystem includes easy-to-use, cost-effective tools such as EdisonGO – an app which turns an iPad or iPhone into a tracking solution, enabling your presentation to appear as an in-context AR object. For those looking to automate camera movements and presentation rundowns, Edison is compatible with devices such as Streamdeck. The presentation can even be controlled with a clicker. Last, but not least, there are versions of Edison which can run on a web browser or even the cloud.
So, no matter your requirements, Edison empowers any user to create an immersive show featuring virtual backgrounds, AR objects, PPT presentations, videos, images and much more. This not only captivates your audience, but also enhances the clarity and impact of your message.
Edison revolutionises the way we present information, moving beyond the typical PowerPoint format to create dynamic, engaging experiences. Whether for corporate meetings or live events, it offers a powerful solution to elevate your presentations and leave a lasting impression on your audience.
This feature was first published in the Autumn 2024 issue of FEED.
