ISE 2025: Redefining the Future of AV and AI
Posted on Nov 19, 2024 by Samara Husbands
ISE 2025 showcases cutting-edge AV innovation, AI insights from keynote speaker Brian Solis, and unparalleled networking opportunities
Integrated Systems Europe (ISE) 2025 is gearing up to be the most dynamic edition yet, promising to restore connections and drive the audiovisual (AV) and systems integration industry into a bold future. This year’s show, held at the Fira de Barcelona Gran Vía from 4-7 February 2025, will open with a keynote from globally acclaimed futurist Brian Solis, whose insights into artificial intelligence (AI) and business transformation are set to inspire a reimagined industry landscape.
The Future Unveiled by Brian Solis
Solis, a “Top AI Leader” and Head of Global Innovation at ServiceNow, will explore the challenges and opportunities AI presents for the pro AV and systems integration industries. His keynote on 4 February, promises to delve into topics like:
- AI-first Growth: How to transform your organisation to harness exponential growth through AI.
- Automation and Augmentation: Why augmenting human potential is the real game-changer.
- Solutions for Industry Challenges: Strategies to overcome inertia, outdated systems, and business disconnection.
Solis brings unparalleled expertise as an author of eight best-selling books and over 60 research publications. His keynote will set the tone for a show that focuses on megatrends shaping the future of AV technology, including AI, sustainability, and smart systems. “I’m beyond excited to explore the possibilities AI creates for pro AV and systems integration leaders,” said Solis. “Together, we’ll learn how to find clarity in the unknown and lead the way for everyone to follow.”
A Bigger and Bolder ISE 2025
The 2025 edition is not just about inspiration—it’s about action. With the show floor expanded by 20%, the debut of Hall 8.1, and the opening of the North Access entrance for easier navigation, ISE 2025 promises an enhanced experience for all attendees.
Attendees can explore seven dedicated Tech Zones, each showcasing innovations in fields like Audio, Unified Communications, Digital Signage, Smart Building, and more. These zones will feature cutting-edge products from leading global brands, alongside Tech Tours to real-life installations across Barcelona that highlight the transformative power of AV technology.
This year also introduces Innovation Park, a hub for startups and emerging businesses to showcase their ideas, pitch to investors, and network with industry leaders. Managed by venture capital experts from Plug & Play, this new initiative is set to be a key highlight of the event.
Expanded Content Programme
Building on the success of ISE 2024, which saw over 1,400 exhibitors and 73,891 attendees from 162 countries, ISE 2025 has expanded its content programme to include six Summits and five Track Streams focused on megatrends like AI, cybersecurity, and sustainability. Visitors can purchase Day or Three-Day Passes for tailored learning experiences across Track sessions and Summits that tackle the industry’s most pressing challenges.
Connect, Learn, and Lead
More than just a tech showcase, ISE 2025 offers unparalleled networking opportunities, from informal meetups to dedicated events with industry leaders and experts. Mike Blackman, Managing Director of Integrated Systems Events, remarked: “ISE is the global destination to get your connection restored with the industry—through virtually impossible experiences, unrivalled networking opportunities, and state-of-the-art technology.”
Plan Your Visit
Registration for ISE 2025 is now open. Early registration is recommended to ensure sufficient time for travel arrangements, including visas. Attendees can book accommodation through ISE’s partnership with bnetwork, which highlights eco-friendly hotels with sustainable initiatives.
Event Details:
- When: 4-7 February 2025
- Where: Fira de Barcelona Gran Vía
For more information and to register, visit www.iseurope.org.
Follow ISE 2025 on social media with #ISE2025:
- Instagram: @ise_show
- LinkedIn: Integrated Systems Europe (ISE)
- X (formerly Twitter): @ISE_Show
- Facebook: @Integrated Systems Europe
