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Accedo Extends ITVX Streaming Service to PlayStation

Expanding Access to Premier UK Content

Accedo has announced its collaboration with ITV, the UK’s largest commercial broadcaster, to bring ITVX, ITV’s premier streaming service, to Sony PlayStation 4 and 5 consoles in the UK. This expansion aims to broaden ITVX’s reach, making its diverse array of content accessible to a larger audience.

A Rich Content Library

Launched in December 2022, ITVX offers a rich mix of live linear content, curated FAST channels, and an extensive video-on-demand (VOD) library. The service features a wide range of programming, including new exclusive shows, premium dramas, documentaries, US series, comedies, reality shows, and blockbuster films. As an ad-funded service, ITVX also offers a subscription tier, ITVX Premium, providing an ad-free experience and additional content.

Broadening ITVX’s Reach

Already well-distributed across the UK with 40 million registered users, ITVX’s debut on Sony PlayStation consoles aims to further increase its audience. Accedo, having supported ITV in the initial launch of ITVX and with two decades of expertise in developing video user experiences across multiple platforms, is a natural partner for this expansion.

Industry Perspectives

Huw Byrne Jones, Streaming Director of Engineering (Core Experience) at ITV, highlighted the strategic importance of this launch: “Launching ITVX to PlayStation 4 and 5 consoles supports ITV’s position as a leader in UK advertiser-funded streaming. Making ITVX more widely available will help us increase active users and create more value for advertisers. Accedo is a trusted partner and has been instrumental in supporting ITV in bringing the ITVX service to this platform.”

Martin Sebelius, SVP EMEA and Latin America at Accedo, echoed this sentiment, emphasising the benefits of the expansion: “The expansion of ITVX onto additional platforms will help ITV deliver its world-class programming to even more people, while also offering viewers more choice in ways to watch. This is important in today’s fragmented market where users are able to access content on an ever-expanding range of devices and platforms. Ensuring expansive reach is imperative in staying competitive and in aiding both user acquisition and retention strategies.”


The collaboration between Accedo and ITV marks a significant step in making high-quality UK content more accessible. By extending ITVX to PlayStation 4 and 5 consoles, both companies are set to enhance user experience and engagement, reflecting the dynamic and evolving nature of the streaming industry. As the market continues to diversify, such strategic expansions are crucial for maintaining a competitive edge and delivering unparalleled value to viewers and advertisers alike.