Adform and RTL AdAlliance drive programmatic TV transparency

Adform, a global programmatic advertising platform, has announced a new collaboration with RTL AdAlliance, the international advertising sales house of RTL Group. Bringing together RTL AdAlliance’s extensive reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted Addressable TV (ATV) campaigns.

For Adform’s global brand and agency partners, this will activate ATV banner ads on RTL AdAlliance’s inventory. The rollout begins with a dedicated ATV collaboration in Austria and additional markets will follow, with expansion into ATV video formats planned for early 2026.

As advertisers seek greater control, Adform and RTL AdAlliance are combining television’s traditional reach with a modern level of digital precision. International brands and agencies can benefit from RTL AdAlliance’s European reach and ATV insights to optimise campaigns across display, video, audio and more.

As European TV consumption continues to evolve, blending linear and streaming experiences, this partnership supports regional broadcasters as they seek to manage their data while maintaining their relationships with viewers.

Find out more at site.adform.com and rtl-adalliance.com