Amagi launches Newspulse

Today, 93% of young adults (ages 18–29) get their news via digital devices and 76% rely directly on social media for news according to Pew Research Center. For traditional broadcasters, the math is simple: reach those audiences on digital platforms or lose them entirely. Yet most newsrooms still stitch together a patchwork of point solutions to repurpose broadcast content a workflow that inflates costs and burns out editorial teams.

Newspulse eliminates this fragmented approach with a single, unified platform that handles the full pipeline from broadcast ingest to social publishing. It scans live feeds in real time, identifies individual story segments, and converts each one into publish-ready content for digital channels.

For example, when breaking news unfolds, Newspulse instantly captures the moment and the story. Rather than applying a static centre-crop, the AI dynamically tracks on-screen subjects, lower-thirds, and graphics to intelligently reframe the video into multiple aspect ratios (16:9, 9:16, 4:5, 1:1).

“The newsroom’s historical hesitation around AI has centred entirely on the fear of losing editorial control and brand integrity,” says Srividhya Srinivasan, co-founder and CTO at Amagi.

“With Newspulse, we are changing that equation,” Srinivasan continues. “Our policy engine ensures the AI acts strictly within the newsroom’s defined guardrails, autonomously handling the heavy lifting of multi-platform formatting. This liberates journalists to focus on the story and allows broadcasters to aggressively capture younger digital audiences without inflating their baseline production budgets.”

Amagi Newspulse is currently in limited availability testing with select newsroom partners, with general availability expected in June 2026.

To learn more about Newspulse, drop by the Amagi booth at NAB SHOW – West Hall #2331 or visit amagi.com