Formula E accelerates cloud media delivery with Techex and Google Cloud
Techex has partnered with Google Cloud to deploy a cloud-based media production environment for Formula E, using its TX edge software to securely deliver live video feeds worldwide.
The solution, available via Google Cloud Marketplace, supports Formula E’s fast-paced event schedule, paired with Google Cloud’s AI and data capabilities, to enhance fan experiences and future-proof operations.
Deployed in just a few weeks (at time of writing), the TX edge platform plays a crucial role in enabling Formula E’s cloud-based media ecosystem by securely transporting camera and program feeds to production partners and ingesting them into Formula E’s media asset management platform.
“Our collaboration with Techex allows organisations like Formula E to leverage Google Cloud’s AI, learning, data analytics and edge capabilities, enabling them to create richer and more personalised experiences for their fans and future-proof their operations,” said Justin Grayston, head of customer engineering for UK/I media and entertainment at Google.
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