Hoppr grows globally with Latin America deal and European HQ

Hoppr is taking its global growth to the next level through a new partnership with Lotier Consulting. The innovator in addressable TV and targeted advertising solutions also confirmed plans to establish a European regional headquarters in London, further accelerating its international expansion.

The partnership with Lotier marks Hoppr’s formal entry into Latin America, covering Brazil, Spanish-speaking countries in South Latin America, Mexico and Northern Latin America.

Across the region, broadcasters, telecom operators and streaming platforms are upgrading their services and looking for new ways to grow advertising revenue. Lotier will act as Hoppr’s local commercial partner, supporting market entry, commercial rollout, strategic partnerships and customer growth.

Latin America presents a significant opportunity for Hoppr. In Brazil alone, smaller and mid-sized TV and broadband operators account for more than 20 million subscribers. Major national broadcasters and telecom groups are also accelerating investment in digital monetisation, server-side ad insertion (SSAI), audience intelligence and cross-platform advertising capabilities.

With the 2026 World Cup on the horizon, the region is gearing up for major changes, offering broadcasters and operators a prime opportunity to rethink how they deliver and monetise advertising. “Sport has always been one of advertising’s most powerful environments because it delivers attention at national scale,” says George Gelavis, executive chair of Hoppr. “With Lotier’s deep regional expertise and relationships, we can move quickly to help operators unlock new revenue and give brands clearer, measurable campaign results.”

The Lotier partnership forms part of Hoppr’s wider global expansion in 2026. Hoppr will also establish a new regional headquarters in London and expand its team throughout the year to support customers and partners across the region. “Hoppr is built to monetise every viewer moment. With over 30 million screens already under contract globally, establishing our European base in London is a clear statement of intent,” remarks Gelavis.

This follows the recent strategic partnership with Communication Video Engineering (CVE) in Italy, announced in February 2026, which marked Hoppr’s entry into a European market with an addressable TV audience of approximately 26 million households.

Find out more at hopprtv.com