NAB New York 2025: Show Guide

We are well on our way into the latter quarter of the year now – and for some, another year of trade shows has come to a close. Many may have hung up their comfiest trainers for a bit of respite, but there’s no rest for the media technology landscape with NAB New York opening the Javits Center doors on 22-23 Oct.

“NAB New York is where the future of media comes into focus,” commented Karen Chupka, executive vice president at NAB Global Connections and events.

Recognised as the East Coast’s flagship event for media, entertainment and brand storytelling, each year brings together content creators and production professionals from radio, broadcasting, sports, live events, advertising, marketing, film and television.

2024’s show raked in 12,000 total visitors, including 250 exhibitors – of which 50 were first-time exhibitors. On top of this, roughly 75% of its attendees did not attend the Las Vegas show. This emphasised the show’s intended purpose; to bridge the gap between the East and West coasts and offer brands exposure to new markets.

As the industry starts to look to 2026, which brings with it the highly anticipated North America-hosted FIFA World Cup, one of NAB New York’s keynotes features Catherine Newman – the chief marketing and communications officer at the U.S. Soccer Federation.

Elsewhere, with the creator economy continuing to be a pervasive topic, another keynote will include Alessandra Catanese, CEO of Smosh, who will talk about building and monetising loyal fan communities through exclusive content, live streams and direct engagement.

“This year we’re spotlighting the innovations transforming journalism, the creator economy, live sports and beyond – from AI-driven workflows to new models of storytelling,” Chupka continues. “Attendees will gain direct access to industry leaders, breakthrough technologies and the ideas shaping what’s next for content creators of all kinds, right in the heart of New York City.”

With the show right around the corner, FEED has got you covered with our Guide. We’ll be highlighting talks you won’t want to miss, booths you should seriously be checking out and the topics on everyone’s minds.

New for 2025

Something new for 2025 is ‘The Future of Journalism’, a track that examines AI and automation in news production – looking at how AI is transforming the way news is gathered and disseminated.

Sessions will explore how solutions might lie in hybrid funding models, niche journalism and community-supported platforms. Speakers on this topic include:

• Oliver Darcy, founder and author at Status (formerly CNN’s senior media reporter)
• Sarah Fisher, media correspondent at Axios
• Amy Freeze, meteorologist innovator and public safety advocate at AmyFreeze.AI
• Thomas Germain, senior technology journalist at BBC Studios
• Curtis LeGeyt, president and CEO of the National Association of Broadcasters
• Mark Lukasiewicz, dean of The Lawrence Herbert School of Communication at Hofstra University

 

Also new for this year’s edition is Creator Day, which takes place on day 2 of the show. It aims to spotlight the hotly discussed creator economy in entertainment, news and sports. Influencers, brand leaders and sports execs will share how creators drive audiences, partnerships and storytelling. Key speakers on this theme are:

• Lauren Iganamort, head of strategic brand partnerships at LTK
• Michael Calvin Jones, SVP at Wasserman Creators
• Sadaf Kazmi, head of creator and international products at Audible

On top of this, attendees should be sure to check out Puff Media, a team of digital storytellers who help creators from content creators from content creation to audience engagement. They will demonstrate TikTok’s live shopping and entertainment features in real time, while also hosting TikTok Shop partners, creators and brands for opportunities to connect and collaborate.

Key conferences

On top of the newcomers to the show, there will be a host of conference programmes that are well worth a visit. These include:

• Radio + Podcast Interactive Forum: Taking place on 22 Oct, the Radio + Podcast Interactive Forum brings together forward-thinking pros in programming, tech, marketing and monetisation to explore AI’s rising influence, data-driven revenue, social-first storytelling and how niche content is winning over next-gen audiences.
• Local TV Strategies: Also occurring on 22 Oct, this one-day programme brings together TV station group leaders and futurists to explore revenue streams, evolving content strategies and technology-driven efficiencies. Headline speakers will include Catherine Badalamente, CEO of Graham Media Group, Adam Symson, CEO of E.W. Scripps, Rob Weisbord, COO and president of Local Media Sinclair.
• Post|Production World New York: Creators can level up their hand-on skills at the industry’s leading training event for post pros, content creators, editors, producers and motion designers.

Standout speakers

Asides from those already mentioned, there’s still a massive array of other talks and panels you won’t want to miss. Here are some highlights:

• Paul Capizzi, CIO and SVP of enterprise technology operations at Fox Corp
• Jeff Cucinell, EVP of digital marketing at iHeart Media
• Michael Depp, chief content officer at NewsCheckMedia and Editor at TVNewsCheck
• Gabriel DeSanti, video content creator at Staj
• Marilu Galvez, president and GM at ABC7/WABC-TV
• Johnny Green JR, president and regional GM at CBS New York and CBS Boston
• Stefan Hadl, SVP of broadcast engineering and technology at Hearst
• Mike Kralec SVP and CTO at Sinclair
• Lew Leone, SVP and GM at WNYW/WWOR, New York
• Meredith McGinn, EVP of Diginets and Original Production at NBCUniversal Local
• Madeleine Noland, president at ATSC: The Broadcast Standards Association
• Eric Ratchman, chief revenue officer at FanDuel Sports Network
• Adrienne Roark, SVP and chief content officer at Tegna
• Blake Russell, EVP of operations at Nexstar Media Group
• Cristina Schwarz, president and GM at Telemundo 47 New York / WNJU
• Ariel Viera, video content creator
• Josh Walker, co-founder CEO at Sports Innovation Lab

Best of booths

Between the insightful talks and the busy conference programme – the show wouldn’t be the show without its bustling exhibitor floor. At time of writing, 222 companies are set to be there – 41 of which are first-time exhibitors. Here’s who we recommend you pay a visit:

Synamedia: Level 3 – 330

Synamedia delivers, enriches and protects video. Our award-winning cloud and SaaS products allow customers of all sizes easily launch, monetise and scale services at speed and optimise all aspects of content delivery with the industry’s lowest end-to-end latency and pristine image quality.

Cobalt Digital: Level 3 – 607

Cobalt Digital designs and manufactures award-winning 12G/3G/HD/SD conversion, throwdown, and multiviewer technology for the production and broadcast television environments.

Brainstorm: Level 3 – 221

Brainstorm’s advanced yet user-friendly products meet today’s rapidly evolving broadcast and AV market requirements by providing state-of-the-art real-time 3D graphics, VP/XR, AR and virtual studio solutions.

PTZOptics: Level 3 – 350

PTZOptics is a leading manufacturer of professional pan-tilt-zoom camera solutions designed for live streaming, video production and remote communication. Known for innovation, ease of use, and powerful features like auto-tracking and NDI integration, PTZOptics are trusted by broadcasters, educators, churches, corporations and event producers around the world.

Panasonic Connect: Level 3 – 521

Panasonic Connect is the B2B division of the brand, focused on providing integrated solutions by connecting hardware, software, and services to solve customer challenges. It offers products and services for various sectors, including supply chain, public safety, education, and professional AV.

Blackmagic Design: Level 3 – 403

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, colour correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post-production and television broadcast industries.

Clear-Com: Level 3 – 625

Clear-Com is a trusted global provider of professional real-time communications solutions and services since 1968, innovating market proven technologies that link people together through wired and wireless systems. It was the first to market with portable wired intercom systems for live performances.

Lawo: Level 3 – 339

Lawo is a global technology partner with a long history of delivering innovative solutions for live media production workflows. With a unified approach that combines workflow management and control, physical I/O, processing and human interfaces, Lawo creates optimised solutions for productions including television broadcast and on-air radio, performing arts, houses of worship and professional AV.

Pixitmedia by DataCore: Level 3 – 940

Pixitmedia by DataCore is a leading provider of intelligent content and metadata management solutions for the media and entertainment industry. It goes beyond storage to deliver a smarter ecosystem for media workflows, with end-to-end solutions that combine high-performance file, nearline, and archive platforms with metadata enrichment, indexing and search.

Click here to learn more about NAB New York.

Check out some NAB news from earlier this year!