Keeping election audiences engaged
Posted on Jan 24, 2025 by FEED Staff
With billions voting worldwide in 2024, this is one of the busiest election years in recent history. Brainstorm is playing a crucial role in helping broadcasters of all sizes
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Election coverage isn’t just about presenting raw data; it’s about engaging viewers with dynamic presentations that make results both appealing and easy to understand. Without thoughtful processing, election data can seem dull or too dense for the audience, so broadcasters will rely on compelling graphics, backgrounds (virtual or real), remote connections and augmented reality to capture attention.
Elections are unique events, and smaller local or regional stations often lack the dedicated teams for complex coverage, as processing data and delivering real-time results exceed the capabilities of some graphic solutions. Plus, design trends, evolving technology and shifting audience expectations between election cycles make the task even more demanding.
Brainstorm was founded 30 years ago as a provider of election data graphics. It has since evolved into a global leader in broadcast solutions, supporting clients such as RTVE, NHK, CNBC, BBC, CMTV, RTL and other regional stations. Along with extensive experience, the company’s advanced systems like InfinitySet and AstonElections are perfect for creating customised, data-driven graphics. These allow seamless integration of real-time 3D and augmented-reality graphics with external data, enabling broadcasters to deliver visually striking and engaging election coverage.
Brainstorm’s solutions provide multiple options for displaying election data, ensuring automatic updates for live broadcasts. Whether on a physical stage, a virtual set or a hybrid set-up, Brainstorm brings real-time graphics – from background scenery to dynamic displays – on real or virtual screens.
The company’s production services can also support broadcasters with the necessary equipment and operators to run their shows. Smaller broadcasters and online content providers can also use this technology. For these kinds of clients, AstonElections offers a user-friendly, customisable platform.
In just three steps – connecting to official data sources, customising the graphics and playing them out – AstonElections enables even small teams to create captivating election coverage with simple-to-use yet visually attractive template graphics. Beyond elections, the platform also produces statistical graphics and is a valuable tool for tickers and titling.
With its innovative graphics systems, Brainstorm empowers all kinds of broadcasters to present up-to-date election data in a visually engaging manner that will keep audiences informed and entertained.
