The world of TV is being rewired for revenue. As audiences fragment and platforms multiply, broadcasters and streamers are racing to reimagine monetisation. But can technology-driven targeting boost revenue without killing the ‘TV feel’?

That’s the question at the heart of this month’s FEED Forum webinar, Monetisation: New Money, New Models?, where we sat down with experts from Hoppr, Zixi and Rakuten to explore the future of ad-supported streaming.

Hoppr, a pioneer in connected TV advertising, is helping operators and content owners tap into new addressable ad opportunities across FAST and OTT. Zixi, the live video platform powering reliable broadcast-quality delivery over IP, is enabling the flexible infrastructure that makes real-time ad insertion and dynamic targeting possible. And Rakuten, one of the leaders in ad-supported streaming with Rakuten TV, brings a global perspective on how hybrid monetisation models are reshaping audience engagement and revenue generation.

Complementing the discussion, this month’s three in-depth features dive into the wider monetisation landscape:

• Rewriting the rules of advertising technology: A look at the current state of play for advertising technology, exploring how innovation is redefining efficiency and measurement.

• Monetisation in the metaverse: An exploration of how virtual spaces and immersive environments are opening up new commercial frontiers.

• Turning personalisation into profit: A deep dive into how addressable advertising is transforming the value of audience data and reshaping the economics of TV.

Together, these stories paint a vivid picture of a sector in flux. Dive in!

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