Brainstorm Edison: Make your presentations shine!

Image credit: Streaming Colombia

Employees and managers of almost any company, from sales to accounting, and of course production, marketing and many others, create presentations for internal and external audiences.

This means they are used to relying on tools like PowerPoint for presentations – a widespread approach across companies and departments where data, plans, strategies and reports are shared daily between users and their potential audiences. Such frequent usage can also lead to presentations having similar looks and an almost ‘unified’ way of sharing content.

On the other hand, there is a growing interest between broadcasters and content providers in creating new ways of displaying data and statistics using virtual sets or extended and augmented reality applications. This results in a more attractive way of presenting ideas and data, which increases audience engagement, while allowing for a better understanding of complex topics. The use of these tools have become typical for events like sports or elections but there are more and more applications using such technology every day.

But what if corporations and live events companies could have access to an affordable tool that allows them to create immersive presentations with ease? That is the reason Brainstorm proposed Edison, based on the company’s decades-long experience in virtual production for broadcast and film. Imagine a solution that allows any user to create immersive presentations based on their own PowerPoints, inserting themselves keyed out in a virtual 3D world, or use the real camera feed to include the presentation as an AR object in the real world. Then, users can create virtual camera movements and produce a presentation in house, which is similar to a television show.

To help non-experienced users to create such content, Brainstorm Edison brings in a complete ecosystem of free assets and easy-to-use, cost-effective tools that complement its toolset. EdisonGO, for example, is an app that converts an iPad or iPhone into a tracking solution that provides video and tracking data to include your presentation as an in-context AR object. And if you want to automate your camera movements and presentation rundown, Edison is compatible with devices such as Stream Deck – not to mention that the presentation can be run with a clicker.

So regardless of your requirements, any user can create an immersive show – including virtual backgrounds, AR objects, PowerPoint presentations, videos, images and many other assets to create a fantastic presentation that goes far beyond the typical PowerPoint approach.

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