Signiant sets the bar for cloud excellence
Posted on Dec 11, 2024 by FEED Staff
FEED is recognising Signiant for the Excellence in Cloud category of the Honours List 2024, for its pioneering platform and its impact on the M&E landscape
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As a pioneer in cloud technology for media, Signiant launched its first SaaS solution in 2012, and today its software moves petabytes of high-value content every day between people, systems and to and from the cloud.
“Now, as we extend our platform beyond fast file transfer,” says Jon Finegold, chief marketing officer at Signiant, “we’re making it much easier for companies to not only move content but also to find and interact with media across public and private clouds. Being recognised for the Excellence in Cloud category highlights our commitment to helping media companies unlock the full potential of the cloud.”
Piles of petabytes
The Signiant Platform is an integrated set of SaaS products designed to streamline media content workflows. Built on a fast file-transfer foundation that moves petabytes of content into, out of and between cloud storage endpoints, the platform has become the on-ramp to the cloud for many media companies of all sizes. With the introduction of Media Engine, customers gain a media-centric view into their cloud object storage, unlocking even more opportunities.
They can search, browse, preview, clip and transfer media assets anywhere in the world at Signiant speed, all directly from cloud storage.
“A scale-out architecture,” Finegold continues, “like the one at the heart of the Signiant Platform is critical for the media and entertainment sector because it ensures that workflows will be able to grow seamlessly along with production demands, offering unprecedented economies of scale.
“Whether it’s handling massive files, supporting distributed teams or meeting tight deadlines, the platform’s multi-tenant, auto-scaling architecture provides agility and resilience to the largest media companies in the world, as well as some of the smaller post-production and services companies.”
Trailblazing transfers
“Since 2019,” Finegold highlights, “Signiant has seen a 134% increase in cloud transfers, with a massive spike during the pandemic.
“Interestingly, on-premises transfers grew by 304% during that same period, as some workflows were moved back to on-premises for cost and performance reasons.” While cloud adoption continues to grow, it’s clear that it’s now a hybrid world, and that doesn’t appear to be changing any time soon. Looking to the future, Finegold emphasises the continued expansion of the Signiant Platform that goes beyond file transfer.
“Once companies connect their storage to the Signiant Platform, they can do more than just move content — they can search across their storage, play media assets and create clips without moving, ingesting or transforming assets.”
Signiant is continuing to build on that by adding new ways to automate processes and interact with media without having to move them.
“There’s a lot of exciting innovation coming in 2025 that will further empower our customers,” concludes Finegold. “We are proud to receive this recognition from FEED as yet another validation of the innovative work we’re doing to help media companies make their content flow more easily and efficiently.”
This feature was first published in the Winter 2024 issue of FEED.
