Eddie O’Connor: “I used to think the definition of excellence was obvious: ‘Beat everybody else'”

Dr Eddie O’Connor is a sports psychologist and author of the popular Great Courses series, The Psychology of Performance. His latest venture, Success Stories, helps clients from a variety of fields develop a roadmap for top achievement. He talks to FEED about how the same principles applied by top athletes and performers can also be used to help businesses face and respond to their own challenges