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advertising

When it comes to ad tech, don’t forget linear

November 22nd, 2021

Multiplatform distribution can make ad sales complicated, but it’s not time to dismiss linear broadcasting just yet

Start-up: Autheos, the Netherlands, 2016

March 3rd, 2020

When Christina Caljé joined Autheos as a founder, the company offered a content management platform that helped firms publish video on e-commerce sites

Overcoming ad aversion

January 16th, 2020

Audiences are willing to watch advertising, but you have to choose your moment

Start-up: Nexd, Estonia/UK, 2015

December 10th, 2019

GAME THEORY: NexD has had enviable success for blue-chip companies such as Samsung, Adidas and Nissan

Interactive video

November 7th, 2019

Wirewax describes itself as a creative video technology, which manifests itself primarily as an interactive video studio where its customers can upload videos and...

Fake followers and rotten reviews

October 28th, 2019

Buying likes and followers has become a common strategy for boosting social media accounts. Is it time to get honest about the influencer inflation?

Playtime is Screentime

April 9th, 2019

Video can enhance entertainment spaces, turning a day out into a rich media experience.

Live and Let DAI

March 25th, 2019

Dynamic Ad Insertion technology can help you get the right ad to the right audience at the right time, but it takes some know-how...

Sold on SSAI

February 26th, 2019

Anatomy of ad insertion Insertion markers: adverts are rarely hard-coded into a programme’s source video. Instead, the video includes markers that indicate where advertising...