Paul Bojarski came up with the basic principles for co-viewing technology, Watch Together, while heading up MTV’s ad operations in Buenos Aires.
Mobile gaming is having its moment, thanks in part to the launch of triple-A gaming sensation Fortnite, which its publisher Epic Games released on console, iOS and Android simultaneously.
As a former brand manager at Coca-Cola and Unilever, Jonas De Cooman has seen how advertising and marketing strategies have evolved to target a new generation of customers.
The rise of Netflix and Amazon, and the decline in linear TV viewing, is forcing content owners to reassess their routes to market.
FilmChain is the latest product from Big Couch, a company set up four years ago to explore alternative means of film finance.
Much of Nitin Bhandari’s career has involved keeping people glued to their screens. The entrepreneur, who created the Skyfire mobile browser before selling it to Opera, explains the reason most developers use such aggressive behavioural design tactics is because so many are moving towards ad monetisation to survive.
In his former role as a commercial music composer, Filmstro CEO Sebastian Jaeger sensed the frustration of creative clients when it came to describing the soundtrack brief.
It was during a trial with Chelsea Football Club that Salsa co-founders Dr Rob Oldfield and Dr Ben Shirley began to appreciate the complexities involved in capturing rich, immersive sound for live football broadcasts.
Cifrasoft’s ACR tech is used in second screen applications at Russia’s CTC Media
Promethean TV introduced its technology to IBC attendees last year after being invited to join the Akamai booth